JB Pritzker 2026 Launch
Refreshing a brand for new impact
Role
Creative Director
Scope
Brand Refresh
Motion Toolkit
Image Toolkit
Website
Social Launch Video
Social Templates
Print Collateral
After working with JB Pritzker’s brand for an entire election cycle, I had a great understanding of its strengths and weaknesses. My team set out to create guidelines and tools for the in-house Pritzker team and future collaborators to build on for the 2026 election cycle. This included built out asset libraries for positive and negative content, website development from scratch, and generating signage for the big launch day.
