Plan My Ballot
Mobilizing Voters In Battleground States
Role
Creative Director
Producer
Web Designer
Scope
Logos
Brand Guide
Website
Stock + Broll Shoot
:30 Hero Video Production
:15 Video Post Production
Priorities USA tasked my team with creating a brand to encompass their mobilization efforts for the 2022 election cycle with an emphasis on reaching young, diverse voters. The Plan My Ballot brand was used across multiple production houses throughout the cycle with consistency. The two videos highlighted in this project were both high testing creative that moved the needle.
Branding
Website
Video
Let’s Move :30
Creative Director, Producer
Show Up :15
Creative Director, Designer
Stills from additional video spots created by my team and other studios utilizing the Plan My Ballot brand
